TLDR Tech / Design
How Art&Graft bridged the gap between concept and reality for Line Mobility
Design studio Art&Graft developed the branding and launch campaign for Line Mobility, a proposed elevated personal transit system, translating the project's high-level strategy (“The Future Now”) into a tangible visual identity and marketing narrative. Working closely with engineers and earlier strategic work by Fazer, the team created realistic 3D visuals, a launch film, and brand guidelines that balance futuristic ambition with credibility, presenting the technology as both visionary and achievable.
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