TLDR Tech / Marketing
How AI-generated content performs in Google Search: A 16-month experiment
AI content can get indexed and gain early traffic fast, but it'll fail to sustain the rankings without SEO fundamentals. In this experiment, 71% of pages were indexed in 36 days and generated 122,000+ impressions, then grew to 526,000+ impressions by month 3, but only 3% of pages remained in the top 100 after that point. Around 70% of total traffic came in the first 2.5 months, then growth slowed, and visibility dropped sharply due to weak authority, lack of unique insights, and missing trust signals. Adding new AI content later increased impressions by up to 17x to 19x for older pages, but gains were short-term and did not fix the long-term ranking issues.
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