TLDR Tech / Design
Gunnersbury Museum Rebrand Boosts Visibility After 100 Years
Gunnersbury Museum and Park unveiled a modular identity by Wiedemann Lampe to address its low museum visibility compared to its well-known park. The system features distinct symbols and colors—a green tree for the park, a purple building for the museum—which merge into a yellow identity when representing both. This rebrand aims to boost awareness, encourage exploration, and establish the historic site as a recognizable cultural landmark through flexible illustrations, human-centric photography, and yellow wayfinding.
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