TLDR Tech / Marketing
Google's AI Cart Will Remake Ecommerce
Google is building a Universal Cart that follows users across its apps, letting them track product prices and complete purchases in one place. Alongside the Universal Commerce Protocol and Agent Payments Protocol, it connects merchant data, enables cross-channel checkout, and supports AI-driven purchasing under user rules. Merchants still fulfill orders, but Google increasingly handles discovery and coordination across a persistent shopping experience that spans platforms.
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