TLDR Tech / Marketing
Google Display Ads has a new home in Demand Gen
Google is merging Display Network and Demand Gen into a single campaign system. Advertisers can now manage Google Display Network inventory directly inside Demand Gen while still reaching partner sites plus Google-owned surfaces like YouTube, Shorts, Discover, and Gmail. Google says advertisers who include GDN in Demand Gen see about a 9.5% ROI lift. Existing display campaigns will be prompted to migrate, with automatic upgrades rolling out later.
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