TLDR Tech / Marketing
Google Ads no longer runs on keywords. It runs on intent
Google Ads is shifting from keyword-based campaigns to an intent-first approach. Search now works like a conversation, with AI inferring user goals and showing ads based on problems users need solved, not the words they type. Campaigns should be organized around intent, with broad match, Performance Max, and AI Max used for AI-driven placements. Landing pages must explain why and how to use a product, while rich assets and first-party data help the system learn. The change affects eligibility and targeting.
Read the full story