TLDR Tech / Founders
Google Ads Expanded Experiment Support in v24.1: What Changed for AI Max, Video, Demand Gen, and Performance Max
Experimenting is becoming a standard operating layer across Google Ads campaign management. Advertisers can now run and compare experiments across AI Max campaigns, Video campaigns, Demand Gen campaigns, and Performance Max campaigns. The platform's recent update changes how developers should structure decision-making. This article explains what the extended experiment support means, what changed in the API, how the changes fit into Google Ads' current experiment architecture, and more.
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