TLDR Tech / Founders
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is rolling out AI-driven bidding and budgeting features across Search, Shopping, and Performance Max. The update is aimed at helping advertisers capture more demand without increasing manual effort. Users will be able to help campaigns respond more dynamically to shifting consumer behavior. They will be able to capture more conversions by using AI to find demand and optimize spend in real-time. The new features will result in more value from the same budget while staying competitive in the fast-changing search landscape.
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