TLDR Tech / Marketing
Glossier and Dishoom's Roya Shariat on building brands, following your curiosity, and designing an unconventional career
Glossier used direct customer feedback to shape products, then expanded that customer-first approach into its brand positioning. Dishoom takes a similar approach to scaling, focusing on preserving the core experience rather than optimizing for growth alone. For new brand ideas, Roya recommends testing scrappy versions instead of waiting for a perfect strategy. She also uses data to pitch new ideas, pairing consumer insights with a clear business case.
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