TLDR Tech / Design
Getty Gets a Punchy Modern Rebrand Anchored by Geometric "G" Motif
The Getty has unveiled a modern rebrand developed with Fred & Farid New York that features a geometric "G" icon anchored by the tagline "ALL FOR ART." The flexible "G" forms a square block referencing the Getty Center's travertine architecture, with four mosaic-inspired pieces representing Getty's core programs. The new visual identity emphasizes Getty's commitment to expanding global access to art and cultural heritage through a unified, adaptable design system.
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