TLDR Tech / Marketing
Get Real About: Cannes Lions. What does The Internet really make of advertising's biggest week?
Cannes Lions works best as a relationship-building event rather than a place to win new business or find breakthrough ideas. Reddit users said the networking matters most for client-facing leaders, but many said the event is worth it only if someone else covers the cost. Even award winners questioned the value because work that boosts sales often loses to work that earns creative recognition. Many valuable meetings, brand activations, and networking events happen outside the official festival, so marketers can get value without paying thousands for a pass.
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