TLDR Tech / Marketing
Gen Z, Locked Out of Home Buying, Puts Its Money in the Market
Young Americans are turning to the stock market as homeownership becomes increasingly unaffordable. Between 2013 and 2023, the share of 25-39 year olds transferring funds to investment accounts more than tripled. 26-year-olds now invest at much higher rates than a decade ago. High rent, rising home prices, and limited supply have pushed Gen Z and younger millennials to prioritize financial flexibility and long-term growth through ETFs and index funds. Disciplined investing can outpace homeownership in wealth accumulation over decades.
Read the full story