TLDR Tech / Marketing
Gartner is telling CMOs to double their PR budgets by 2027
AI search engines cite non-paid sources far more than ads. About 94% of AI citations come from non-paid sources and 82% from earned media, with journalism accounting for 20-30%. Gartner predicts PR and earned media budgets will double by 2027 as LLMs replace traditional search discovery. Fresh content matters as over half of citations come from material published in the last 12 months, peaking within the first week. Brands with strong editorial presence and third-party credibility gain the most visibility.
Read the full story