TLDR Tech / Marketing
Gamify your product promotions
Gamified promotions can increase purchase intent for fun and hedonic products by turning discounts into a playful experience rather than a standard offer. In 13 experiments, promotions framed as chance-based made people 67% more likely to click for more information and 24.3% more interested in buying, while also making the product and brand feel more fun. Instead of simply discounting products, brands can use tools like spinning wheels or dice rolls to randomly select which item gets the promotion. This approach works best for categories like fashion, snacks, and entertainment, but it can hurt performance for functional products because shoppers expect those promotions to be chosen intentionally.
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