TLDR Tech / Design
From YWCA to Hotel Willo: how Rethink solved one of branding's trickiest problems
Hotel Willo rebranded a Vancouver hotel to overcome outdated perceptions tied to its former YWCA identity, replacing the name with a fresh, approachable brand centered on a simple willow-inspired logo. The identity uses restrained design, playful messaging, and consistent applications to communicate an affordable, welcoming boutique hotel while clearly distancing it from past misconceptions.
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