From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread

2026-08-17

Clothing brands are turning repairs and sewing into customer experiences as Gen Z embraces secondhand shopping and saving money. Levi's is expanding its repair services and teaching sewing skills, while Uniqlo offers repairs and customization, and Zara offers alterations and resale. The programs give brands new ways to stay connected with customers after the initial purchase.