TLDR Tech / Crypto
Franklin Templeton Launches Franklin Crypto for Institutional Allocators
Franklin Templeton closed its acquisition of 250 Digital and used the crypto-focused investment firm as the structural foundation for Franklin Crypto, a new division serving institutional allocators through regulated digital asset vehicles. The $1.78 trillion AUM manager's existing crypto stack includes BENJI, a tokenized money-market fund on blockchain, and a proposed pair of dividend-into-bitcoin ETFs, with Franklin Crypto extending that base into custody, trading, and advisory services under one roof. The division targets institutions seeking onchain exposure through a single regulated counterparty, consolidating what many allocators currently source across fragmented platforms. The launch places Franklin alongside BlackRock and Fidelity as TradFi asset managers that have built proprietary crypto infrastructure rather than relying on third-party intermediaries for institutional distribution.
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