TLDR Tech / Founders
Forward-Deployed Everything
Forward-deployed engineering can teach you which workflows to own, how to institutionalize them, how to price the value you create, and give you the customer perspective and language to understand how to sell and market. Companies that use FDE as a crutch risk becoming consulting firms. Using FDE with reckless abandon may result in a sprawling roadmap and an incoherent product without compounding value. The best Vertical AI founders use FDE to parse granular customer operations, iterate to a generalizable product, and unearth the action layer of an industry.
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