TLDR Tech / Design
Experience Design is about finding the gaps in intent
Design doesn't have to compete with other functions for ownership. Instead of playing a zero-sum game, it can focus on identifying and fixing the invisible “seams” between teams, domains, and service layers that create user friction. By surfacing unintentional, process-driven decisions and taking responsibility for the holistic journey, design expands a team's mandate and helps shape an organizational environment where better, more coherent experiences become possible.
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