TLDR Tech / Product
Every successful AI startup does this (copy it)
Mitchell from Shown Media argues the invisible pattern behind Claude, OpenAI, Google, and Higgsfield is not researcher pay or fundraising but a release cadence that turns every ship into an event, executed through a system most companies does not have. Step one is the viral launch, and step two flips the typical model where marketing receives finished features and ships a blog post: top companies give marketing a seat at the monthly roadmap meeting to decide what ships against what is trending in the zeitgeist, with Anthropic and OpenAI running 10+ small releases per month that kill entire industries on launch.
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