TLDR Tech / Marketing
Every Brand's Website Is Now Competing With An AI Summary Of Itself
AI tools now shape brand perception before users visit a website. 60% of Google searches end without a click, rising to 77% on mobile, while AI Overviews reduce organic click-through rates by 58% and appear in over 25% of searches. In 83% of AI Overview results, users never click anything. Gartner projects that 50% of organic traffic will disappear by 2028. 73% of page-one brands are not mentioned in AI answers, as AI pulls from outside sources, not rankings.
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