TLDR Tech / Marketing
EU targets Google with data-sharing mandate
EU regulators plan to force Google to share search data to boost competition and improve rival ad and search performance. The policy allows access to queries, rankings, clicks, and anonymized user signals for at least five years, which can help competitors and AI platforms better target intent and refine results. Pricing must be cost-based and non-discriminatory, though large platforms with over 45 million users or $75B market cap may pay a margin. Google keeps its search index, which preserves a key advantage in relevance and ad monetization. The move signals tighter control under the Digital Markets Act and could reshape how marketers access search insights and compete for visibility.
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