TLDR Tech / Marketing
Ends Tonight? How False Urgency Became Email's $500 per Subscriber Mistake
Marketing emails now carry legal risk, with courts ruling that misleading subject lines can trigger damages even if unopened. This applies to any company emailing consumers, as lists cannot exclude specific states, and federal anti-spam laws offer no protection. Nearly 200 lawsuits have targeted retailers, airlines, and colleges over extended "deadline" claims, with damages up to $500 per email, now reduced to $100 under a 2026 law.
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