TLDR Tech / Design
Empathy Mapping: A Core Design Thinking Practice
Empathy maps categorize user knowledge into four dimensions—Says, Thinks, Does, and Feels—to foster shared understanding, highlight inconsistencies, and identify research gaps. Effective maps are based on qualitative data, distinguish assumptions from observations, and adapt with new research. While AI can assist in organizing data, human analysis remains crucial for generating genuine user insights.
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