TLDR Tech / Marketing
Email Is Dead, Long Live Email
For most of email marketing's history, getting into the inbox was the primary challenge and permission from a subscriber was a meaningful signal of intent. AI inbox management is changing both assumptions, inserting a filtering and prioritization layer that determines what a reader actually sees before they make that choice themselves. The implication is that the competition is no longer against the spam folder but against an algorithmic triage deciding what is worth a human's time. Email programs that survive this shift will be built around voice and reader relationships strong enough that subscribers actively seek them out rather than passively receive them.
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