TLDR Tech / Marketing
Electronic Arts launches EA Advertising
EA Advertising, a new unit from Electronic Arts, enables brands to appear directly within gameplay through real-time placements such as stadium signage, scoreboards, overlays, and in-game challenges. This system operates across EA's 120M+ monthly active users, with EA SPORTS FC alone generating over 1 billion matches per month. A new ad server facilitates privacy-safe targeting, complemented by partnerships for live events and community activations.
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