TLDR Tech / Design
Don't Design for Average Users
Designing for the average user is a mistake because digital behavior follows skewed distributions rather than normal bell curves. Most users are either casual "tourists" with minimal engagement or ultra-engaged "whale" users in the 95th-99th percentile who generate disproportionate business value. Companies should design for the radical asymmetry between median (P50) and high-end (P95) users rather than optimizing for phantom averages.
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