TLDR Tech / Founders
Does topical authority matter in AI Search?
In a study of 1,094 US ChatGPT categories, only 15.2% had a clear owner. Most companies are still fighting over categories where ChatGPT has not settled on a default brand. Once a brand did become the default answer, it stayed first in 90.4% of next-month comparisons. Maybe don't publish the twentieth generic AI article. Pick the five questions you want your company to be named for and build around those.
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