TLDR Tech / Marketing
Does topical authority matter in AI Search?
Topical authority still matters in AI search, with data from Semrush's analysis of 50,000+ brands showing AI answers develop category owners over time. In ChatGPT's June 2026 data, only 15.2% of categories had a clear owner, leaving 89.3% of AI search demand in categories without one. Category owners also showed stronger brand search volume, organic traffic, and authority. Build depth in core topics rather than chase broad content coverage.
Read the full story