TLDR Tech / Founders
Do you have search market fit for AEO/SEO?
The requirement to understand the user was true when SEO was purely about traditional search. It is even more true now that AI has substantially altered the user journey. Businesses need to confirm whether users who would benefit from what they have to offer are actually searching for it, and whether what they find when they arrive matches the performance the business delivers. If either is not true, they need to redirect their search budget.
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