TLDR Tech / Marketing
DJI used GoPro to kill GoPro
DJI used GoPro's brand to make consumer drones easier to buy, then replaced GoPro by building the complete product itself. The GoPro mount gave DJI product validation and customer demand without camera R&D or category education. DJI walked away after GoPro asked for two-thirds of the profits because it believed flight technology created a stronger competitive advantage than cameras. DJI then launched four new drone generations over 30 months while GoPro built a competing product, which let it stay years ahead before GoPro's Karma drone failed and left the market.
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