TLDR Tech / Design
dipshop gives a photography festival an identity without photos
The identity system for the 2026 Foto Wien photography festival is built around three photographic concepts: circles inspired by camera optics, rounded rectangles based on analog film perforations, and blur representing depth of field. A limited RGB color palette, geometric forms, and the EK Baumer typeface create a flexible visual system that adapts across print, digital, and exhibition materials while maintaining a consistent connection to photography. Rather than relying on fixed visual elements, the identity uses simple rules and interactions to create a cohesive and adaptable brand.
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