TLDR Tech / Design
Designing a Better Lou: Reducing Cognitive Load Through Design, Content, and Systems
A Better Lou is a men's healthcare platform designed around a core principle: organizing content by outcomes people seek rather than by clinical services or treatments. The visual identity deliberately avoids both medical clichés and aggressive men's health aesthetics, landing instead on a blend of editorial, lifestyle, and healthcare design that feels credible yet approachable. Built entirely in Webflow with GSAP animations and a custom Vimeo integration, the site was engineered from the start for long-term scalability using reusable components and a CMS structure that allows content to grow without rebuilding.
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