TLDR Tech / Design
Decimal brands CCAI, the coalition advocating for responsible AI use
Decimal created a flexible, grassroots-inspired identity for CCAI that avoids a polished corporate AI aesthetic by combining a community-focused logomark, organic watercolor-style gradients, and a collaborative drawing tool that lets members create their own visuals. The branding emphasizes human creativity, openness, and responsible AI development, framing AI as a tool shaped by people rather than a dominant technological force.
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