TLDR Tech / Marketing
Create and scale episodic content with TikTok Growth Max for Mini Dramas
TikTok is rolling out Mini Dramas, episodic series that brands can publish and monetize through ads, paid unlocks, and in-app engagement. Growth Max ties the format to performance campaigns, with reported 52% higher incremental reach and up to 10X scale when paired with off-platform activity. It positions episodic content as both discovery and performance inventory on TikTok.
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