TLDR Tech / Design
Craft still matters, but it's about outcomes
As AI makes design production increasingly commoditized, the true value of designers shifts from creating artifacts to exercising judgment—choosing the right problems, validating ideas with real users, defining quality standards, and evaluating AI-generated outputs. Success now depends on making tacit expertise explicit through clear principles, reusable context, and robust evaluation processes, while keeping humans and user research at the center of decision-making. Rather than replacing craft, AI relocates it from execution to strategy, taste, and accountability, making human judgment the key competitive advantage.
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