TLDR Tech / Marketing
Collaborative Posts Are Coming to LinkedIn
LinkedIn's new Collaborative Posts let two or more accounts, including Pages, co-publish a single post with every collaborator's name at the top and the content reaching all their networks at once. Currently in beta, the format runs on an invite-and-accept flow where no collaborator appears on the post until they accept, keeping both sides in control of the commitment. The credibility runs in both directions, since the creator brings an audience that actually engages, and the brand brings a professional co-sign that a tag doesn't carry.
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