Citi acquires rewards fintech Kard to strengthen card loyalty

2026-08-20

Citi has agreed to acquire Kard Financial, a rewards and commerce media platform that uses predictive AI and transaction data to help issuers deliver personalized offers. The deal will bring Kard's technology, merchant network, and team into Citi's consumer cards business, which serves roughly 70 million customers, as the bank invests more heavily in loyalty and commerce.