TLDR Tech / Founders
Churn/Retention in the Era of AI (2 minute read)
AI companies are fighting churn and facing a retention apocalypse. The real retention curve starts when the hobbyists leave, leaving only the people who've integrated AI into actual work. AI churn is higher because it's easy to buy and cancel, and many trials reflect curiosity more than long-term commitment. Companies that win move upmarket, build for habitual workflows, and add services/FDEs on top of AI.
Read the full story