TLDR Tech / Marketing
ChatGPT ads pilot leaves advertisers without proof of ROI
Early advertisers testing ChatGPT ads say the product isn't ready for performance marketing. There is no programmatic buying, minimal targeting, and almost no data to evaluate outcomes. Two agency executives confirmed they couldn't demonstrate measurable business results from their spend. OpenAI plans to roll out ads to all free and low-cost US users soon, but without proper measurement tools, the channel remains a blind bet for now.
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