TLDR Tech / Fintech
Cash App is targeting a new kind of customer: 6- to 12-year-olds
Block's payments platform is expanding its reach to younger users by introducing parent-managed accounts for children, aiming to build early financial relationships with Gen Alpha. Kids receive debit cards while parents control spending, deposits, and allowances, with added features like limited peer payments and interest earnings. The move signals a broader fintech push to capture lifetime users earlier, though it continues to raise questions about whether early exposure improves or complicates financial habits.
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