TLDR Tech / Marketing
Building a Marketing Attribution Report with AI
Implement a two-tier marketing attribution approach: initially, a 10-minute Claude + HubSpot setup correlates marketing activities with closed-won deals using contact properties like first conversion and MQL date, offering immediate directional insights. For advanced needs, transition to a Supabase-backed app in Lovable, supporting full activity timelines and multiple attribution models across extensive touchpoints. Data hygiene remains critical for accurate outputs in both versions.
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