TLDR Tech / Marketing
Brandom: Why Fandom is the Future of AI Search
AI search is moving away from brand-owned content toward third-party voices on Reddit, YouTube, and LinkedIn. LLMs tend to trust sources that sit further from brand control, which makes customer, employee, and community advocacy more important than blog content. Reddit is emerging as a key offsite channel, similar to what blogs were for SEO, but requires real participation instead of spam. The shift is also blurring lines across SEO, PR, and community, while measurement relies on signals like share of voice and citations.
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