TLDR Tech / Marketing
Bot traffic now exceeds traffic from human users
Bot traffic has surpassed human traffic online for the first time. It accounts for about 57% of web page requests on Cloudflare's network. Agent and agentic browser traffic is up nearly 8,000% in 2025. Automated traffic is growing about 8X faster than human traffic. AI agents are now a primary audience layer. Measurement now requires citation rates, AI share of voice, and referral traffic from AI platforms.
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