TLDR Tech / Design
Bob's Red Mill rebrand is the Cracker Barrel logo controversy all over again
Bob's Red Mill has unveiled a modernized rebrand by Turner Duckworth featuring a cleaner logo, custom typography, and updated packaging designed to improve readability while preserving the brand's heritage feel. However, the redesign sparked backlash online because founder Bob Moore no longer appears prominently in the logo following his death in 2024, leading some critics to compare the reaction to the controversial and ultimately reversed Cracker Barrel rebrand.
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