Block explores how to price AI

2026-08-10

Block has deployed AI assistants across Cash App and Square but is deliberately holding off on monetization. CEO Jack Dorsey is prioritizing adoption and product quality before committing to a pricing model. Six months after cutting 40% of its workforce in an AI-focused reorg, agentic AI now writes and reviews nearly all of Block's production code. Q2 gross profit rose 25% to $3.2B.