TLDR Tech / Marketing
Big Tech's strategy for selling AI: Dogfooding
Big Tech is using AI internally to sell it externally, making executives and employees the first users to signal value. At Meta, Nvidia, and Salesforce, leaders tie performance to AI usage while marketing presents this as proof that it works. Spending on AI is rising, yet productivity gains remain modest, with about 40% of adults using AI at work and saving only 2% of hours, and 9% of roles fully replaced. Companies adopt norms set by industry leaders, increasing demand, while massive investments in data centers, chips, and power push firms to justify usage and accelerate adoption.
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