TLDR Tech / Marketing
B2B Marketing Keeps Rediscovering the Hollywood Star System
B2B marketers keep rediscovering that people follow people, but this is a fundamental media principle, not a LinkedIn tactic. Using Hollywood's star system as an analogy, companies should build audiences around recognizable employees rather than treat them as distribution channels. The most mature teams identify people worth building around. They develop repeatable content formats and create systems that make both the employee and company more valuable over time.
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