TLDR Tech / Marketing
As AI Rewrites Search for Marketers, Reddit Fights to Stay the Same
Reddit is becoming an AI-search battleground as brands look to influence the conversations that AI models cite. However, Reddit users and moderators are pushing back against overt brand activity. Brilliant Earth's attempt to hire a Reddit strategy manager sparked a warning from r/jewelry moderators about potential promotional content. Brands can't treat Reddit like another distribution channel and expect to manufacture positive sentiment.
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