TLDR Tech / Marketing
As AI Floods the Video Feed, Be Prepared for People to Watch Less
The near-zero cost of AI-generated video is creating a supply explosion at the worst possible time, as fatigue data shows audiences are actively pulling back from platforms. Recent consumer research found that 1 in 4 people have deleted a social media app to take a break, and 62% of adults report digital burnout. Meanwhile, viewers are not losing attention capacity but exercising more selective choice, with average Facebook sessions falling from 2.7 minutes in 2013 to 54 seconds by 2025. The real constraint on video marketing was never production cost but human attention, and brands relying on volume over authenticity will struggle as audiences become more selective.
Read the full story